Transform Brief Creation with
AI-Driven Insights and Efficiency

Our AI-driven Brief Creation Tools empower marketing teams and agencies to generate high-quality, relevant briefs with unprecedented speed and precision, ensuring your campaigns are always on point.

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The problem

Traditional Brief Creation is Slow, Fragmented, and Lacks Depth

For Marketing Teams and Agencies

Creating effective briefs remains a significant challenge. Traditional methods are slow, often involving manual data collection, trend identification, and validation processes that delay campaign timelines and lead to superficial briefs lacking depth and insight.

Creative teams face several challenges:

Fragmented Data Sources

Teams often struggle to collate and analyze data from disparate sources, leading to incomplete briefs

Time-Intensive Processes

Maintaining brand integrity within AI-generated content can be a daunting task, with the risk of misalignment to brand guidelines and tone of voice.

Lack of
Depth

Standard briefs often rely on copy-paste templates, missing the deep insights needed to inspire truly creative and effective campaigns.

Brief Creator

Supercharge Your Briefs with AI-Enhanced Insight and Speed

Rapid idea validation

Our Brief Creation Tools revolutionize the process by leveraging AI to streamline data analysis, trend identification, and brief creation. This approach not only accelerates the process but also enriches the content of your briefs, making them more relevant and actionable.

AI-Assisted Data Collation

Our tools automatically collate data from multiple sources, cleansing and organizing it for easy analysis, significantly reducing the time spent on initial research.

Advanced Trend Identification

Quickly identify and validate relevant trends using AI, ensuring your briefs are grounded in the latest market insights.

Accelerated Brief Creation

Generate comprehensive briefs in a fraction of the time, moving from trend identification to brief creation in hours, not days.

Bespoke Trained Models

Tailor the AI models to your specific data needs, whether drawing from social data, proprietary information, or public trends, to ensure the briefs are highly relevant to your brand’s objectives.

Hyper-Local
Insights

Utilize AI to surface hyper-local audience insights, enabling the creation of briefs that resonate with specific regional markets, perfect for targeting niche audiences.

How it Works

1

AI-Powered Trend Identification

Our AI tools analyze vast datasets in real-time, identifying relevant trends that align with your brand’s objectives. This process, which traditionally took hours or even days, is now completed in minutes, allowing your team to react quickly to emerging trends.

2

Automated Data Collation and Cleansing

The tools automatically gather and cleanse data from various sources, streamlining the initial stages of brief creation. This ensures that your briefs are based on accurate, up-to-date information without the typical manual effort.

3

Generate and Customize Briefs

Once trends are validated, the AI tools generate comprehensive marketing briefs. These briefs include detailed insights, action points, and creative direction, all customizable to fit your specific campaign needs.

4

Deploy with Confidence

Armed with AI-generated briefs, your team can move forward with campaigns that are not only timely and relevant but also grounded in solid data and insights, reducing the risk of misalignment and enhancing campaign effectiveness.

Case Study

Local Trend Finder

Revolutionizing Brief Creation with
Hyper-Local Insights

Our Local Trend Finder tool is a standout example of how AI can enhance brief creation. It identifies hyper-local trends and generates marketing briefs tailored to specific regions, ensuring your campaigns resonate with the right audience at the right time.

Practical Application: The Case of Liquid Death

For Liquid Death, understanding hyper-local trends, such as emerging food preferences in a city like New York or sustainable consumption patterns among Gen Z, is crucial. Our tool helps quickly validate these trends and generates briefs that guide the brand’s marketing strategies with precision.

FAQs

How does AI enhance the brief creation process?

Our AI-driven tools streamline the entire process, from data collation to trend validation and brief creation, ensuring that the briefs are comprehensive, relevant, and created in a fraction of the time traditionally required.

Can these tools integrate with our existing workflow?

Yes, our tools are technology-agnostic and can seamlessly integrate into your existing platforms and workflows, making the transition smooth and maximizing user adoption.

How accurate are the insights generated by the AI?

The AI models are bespoke and trained using your specific data, ensuring that the insights are highly accurate and relevant to your audience and brand objectives.

Can the generated briefs be customized to match our brand guidelines?

Absolutely. The AI-generated briefs can be customized to align with your brand’s voice, style, and campaign objectives, ensuring consistency and relevance.

How quickly can these tools produce a brief?

With AI assistance, the entire process from trend identification to brief creation can be completed in as little as 8-12 hours, enabling your team to respond swiftly to market changes.

Get Started Today

Ready to put more confidence in your creative? Our AI-driven Creative Testing solutions are deployed in months not quarters to provide your teams with reassurance on their ideas.

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Reach out to our team to learn more about how we customize this solution to fit into your creative workflows.

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